How to Win
Over Competition.
By Raamakant S.
Now days there is a cut-throat competition in every sphere of
life whether it's business, studies or anything. Competition is
a feeling that can improve anybody. If you are competitive you
can reach at the highest level of the world.
Competition is a real method that makes you earn money. Let us
assume that you have a product concerning with gardening and you
want your site to be ranked in at the top. Now what's your first
step is to check out who else are promoting this kind of product
and are at the top.
You must look at their site and check out their product. Now
what? Start comparing your product with the product others are
offering in all respects like price, warranty, etc. Now you find
out your product qualities that you can highlight in your sales
page to let people how your product differs than others.
Isn't it good to have a competitor? Well they are your door to
success, what you need to know is the right key to unlock them.
Here are the important points that you must ponder on to compare
and improve upon to win over competition. Let's check them out
and try it out with your product.
1. Product Price- This only factor can make your product
earn more cash for you. Firstly, think on the price factor look
if you can decrease it or it is a reasonable so that it can be
readily purchased. It highly matters that you offer a high price
for your product but it isn’t cost a dime.
Try to have a reasonable price with increase in the perceived
value of your product. Increase the perceived value of your
product by adding some bonuses in it. Make it in a mind to offer
many payment options to your subscribers.
2. Product Cover- First impression is the last
impression. In digital products the only packaging that makes
your customers attract is your products box. Relate the schemes
of colors with your product needs. Emphasize on the look of your
box with images that tell mind what it have inside it. Put a
smart quote on your product box that highlights its benefits.
3. Method of Delivery- If you are offering digital
product than it's highly matters as you are delivering your
product right to their hard disk. But for other products it
matters a lot. Check that it may not be the case that shipping
gets more costly than the product itself. Look for the cheapest
shipping with fastest pace. It shouldn’t be the case that you
offer free shipping but product never reaches their doorsteps.
4. Highlight Benefits- If your product is more beneficial
than of your competitor it will surely create more sales. You
can attract your customers by offering more benefits than your
competitor. Outline your product benefits in a stronger and
attractive way in your sales copy.
Try to raise these benefits in a way that can satisfy your
customer’s desires or needs. Just give them a reason to buy that
single product from you instead of your competitor.
5. Value- Value is what we all want. If it is a digital
products then value stands for it's effectiveness in doing a
particular work. For example if you have software then it should
be free from all bugs and must be effective in doing that
particular job.
If it is an e-book then it must have great content to read. You
should increase your product's overall value. If your product
don't lasts for a single day then remain it to yours only. Test
your product in each and every worst situation that you think
can happen.
6. Performance- You might see in your life that if you
perform better you get reward for it. It may be extra allowance,
increment or transfer to higher posts, etc.
Performance stands for how your product can solve your
customer’s problems in an efficient and effective way. Your
product can outstand if it is easy to use by a layman. Another
way to outstands your product is to improve its efficiency.
7. Features- We all see in our daily life that a
particular person has a particular features in it which
outstands him from others. Just look for that outstanding
feature in your product also. You can put down your competitor
if your product possesses a special feature. You can highlight
your product features by real testimonials supporting it.
8. After Sale Service- Everyone can't resolve all his
queries by himself. He needs somebody to help him when he is in
catch-22 situation. Make a direct contact with your customers if
they can't know what to do and how to do.
You should provide free 24 hour customer service. If it is a
digital product then provide them with updates and add-on
features. If it is a general product then have a look that can
you provide it repair or can you replace it.
9. Strong Guarantee- Your product must be like the one
for which you can hold a lifetime guarantee instead of 60 days,
4 months, etc. You should provide a stronger guarantee of your
product than your competitor. Gave them life time money back
guarantee if they are not satisfied with it.
I'm sure that all these points really provide you with a handful
of money. You can also defeat your competitor without letting
them know.
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Copyright 2006 Raamakant S.
Raamakant S. is founder of 250HotNiches.com, A site dedicated
to provide information on various subjects with a collection
of great articles on hot topics. Visit here for more information
http://www.250hotniches.com/
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